Some of the company’s properties, such as Teenage Mutant Ninja Turtles and Cabbage Patch Kids, are aging.
“It’s a way to keep our readers engaged.”Īt 4Kids, which bought the rights to Chaotic from a Danish company, trading cards have been a defender against a flood of red ink.
“It’s a huge revenue driver, and we’re just beginning to explore it,” said Scott Martins, director of development for Sony Online Entertainment. This spring Sony plans to launch a physical trading-card game for Free Realms, a multiplayer online trading-card game, under a licensing agreement with Topps.